The internet's namespace is expanding. Learn about ICANN's New gTLD Program, how to apply, and what you need to launch your own top-level domain.
What is the New gTLD Program and why does it matter?
A generic Top-Level Domain (gTLD) is the extension at the end of a domain name, like .com, .org, or .net. The New gTLD Program expands these options.
ICANN (Internet Corporation for Assigned Names and Numbers) coordinates the internet's naming system and operates the New gTLD Program.
The first round opened in 2012, resulting in 1,200+ new TLDs. Subsequent rounds continue to expand the namespace.
Brand TLDs (.google, .apple), geographic TLDs (.nyc, .tokyo), and generic TLDs (.tech, .store) are all available.
ICANN continues to open new application rounds, providing ongoing opportunities for new registry operators.
The program has transformed the internet from a limited namespace to a diverse, global marketplace of domain options.
Understanding the different categories of top-level domains available
Private Use Only - Corporations secure their brand name as a TLD (e.g., .google, .apple, .bmw). Only the brand owner can register domains. Cost: $345,000 + $64,800/year.
Public Registration - Open for anyone to register domains (e.g., .tech, .store, .blog). Registry generates revenue through domain sales. Cost: $391,000 + $88,800/year.
Regional Focus - Geographic or community-based TLDs (e.g., .nyc, .tokyo, .paris). Often sponsored by local governments or organizations.
Web3 Enabled - Blockchain and cryptocurrency-focused TLDs (e.g., .crypto, .eth, .bitcoin). Built for decentralized web applications.
Industry Specific - Focused on specific industries (e.g., .health, .finance, .education). Serve professional communities and specialized markets.
Personal Brand - Individual-focused TLDs (e.g., .me, .name, .bio). Perfect for personal websites, portfolios, and online identities.
Spiritual Community - Religious and faith-based TLDs (e.g., .church, .faith, .god). Serve spiritual communities and religious organizations.
What you need to apply for a new gTLD
Demonstrate financial resources for the application fee ($345,000 for .Brand, $391,000 for .Generic), annual fees ($64,800+ for .Brand, $88,800+ for .Generic), and operational costs.
Prove technical capability to operate a registry. Most applicants partner with backend registry service providers.
Pass background checks, provide registry agreements, and establish legal frameworks for domain disputes.
Submit a comprehensive business plan including launch strategy, marketing approach, and financial projections.
Implement security protocols, abuse prevention measures, and rights protection mechanisms.
Contract with required service providers: backend registry, escrow, and monitoring services.
What to expect during the application process
Common questions about the New gTLD Program
.Brand TLD: $345,000 total ($227,500 ICANN fee + $117,500 prep/setup). Annual: $64,800+. .Generic TLD: $391,000 total ($227,000 ICANN fee + $164,000 prep/setup). Annual: $88,800+. Payment schedule: 30%/40%/30% phases. Application window: April 2026.
From application to launch typically takes 12-18 months, depending on evaluation complexity and contention resolution.
Contention is resolved through auction or private resolution. The highest bidder typically wins the rights to the TLD.
Yes, TLDs can be sold or transferred. However, ICANN must approve any change in registry operator ownership.
Any legally constituted entity can apply. This includes corporations, organizations, governments, and individuals meeting requirements.
ICANN periodically opens new application rounds. Check ICANN's website for the latest New gTLD Program announcements.
Stay informed about upcoming application rounds and get prepared for your TLD journey.
Visit ICANN's Official Site